Logo for MS Manufacturing
New logo design for MS Manufacturing
At Lux Design Studio we really take good care to design a company logo keeping in mind that it should be usable both in very small or large formats, in negative space or in monochrome, just as in a richer, stylized way. All of the company logos are designed in vector format, using Adobe Illustrator.
A strong logo can have a big impact on your business. Sometimes companies get it right the first time (think: Shell and Nike) and never have to revisit their logo. But more often than not, a logo has to be tweaked or adjusted to keep up with shifts and changes in your company (or the design world). This is especially true for businesses with longevity (which is not a bad problem to have)—the logo you created in 1974 is probably not going to speak to customers in 2017. And there are other legitimate reasons to pull your logo off the shelf and give it a solid once-over. When you do, you may discover that it is indeed time for a redesign.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.