Colour palettes for your next project
colour is ubiquitous and is a source of information. People make up their minds within 90 seconds of their initial interactions with either people or products. About 62‐90 per cent of the assessment is based on colours alone. So, prudent use of colours can contribute not only to differentiating products from competitors but also to influencing moods and feelings – positively or negatively.
Picking colours that match your brand — and what you want your consumers to think about your company and products — can be a powerful branding and marketing tool.
Color is a power which directly influences the soul.
~Wassily Kandinsky
Color Choices By Industry
Different companies and products choose different colours to identify their brand. But why? Colour isn’t just a more efficient way to grab the attention of your prospects and consumers. It’s a way to communicate with them on an emotional, almost subconscious level.
Pink
Leading with passion, kindness, and understanding, the color pink embodies all that is good in the world. Pink seeks to make others feel accepted by offering an unmatched level of sympathy. As an exceedingly approachable color, pink doesn’t intimidate or threaten. Instead, it offers the opposite effect. Those who encounter this euphoric shade are often overcome with unbridled joy.
Red
Red is the color of extremes. It’s the color of passionate love, seduction, violence, danger, anger, and adventure. Our prehistoric ancestors saw red as the color of fire and blood – energy and primal life forces – and most of red’s symbolism today arises from its powerful associations in the past.
Deep Orange
Different shades, tints, and hues of orange have different meanings. For example, dark orange may represent deceit and distrust, while red-orange relates to passion, pleasure, desire, aggression, domination, and action, and a golden orange often stands for prestige, wisdom, illumination, wealth, and quality.
Orange
Orange, the blend of red and yellow, is a mixture of the energy associated with red and the happiness associated with yellow. Orange is associated with meanings of joy, warmth, heat, sunshine, enthusiasm, creativity, success, encouragement, change, determination, health, stimulation, happiness, fun, enjoyment, balance, sexuality, freedom, expression, and fascination.
Amber
Amber is a bright, warm color that is midway between yellow and orange. Because it is located halfway between yellow and orange on the color wheel, amber looks a darker shade of yellow. Its warm undertones often make it look golden but the hue can also sometimes appear to have a brownish tint.
Yellow
Yellow, the color of sunshine, hope, and happiness, has conflicting associations. On one hand yellow stands for freshness, happiness, positivity, clarity, energy, optimism, enlightenment, remembrance, intellect, honor, loyalty, and joy, but on the other, it represents cowardice and deceit. A dull or dingy yellow may represent caution, sickness, and jealousy.
Lime
Lime is a color that is a shade of yellow-green, so named because it is a representation of the colour of the citrus fruit called limes. It is the colour that is in between the web colour chartreuse and yellow on the colour wheel. Alternate names for this colour included yellow-green, lemon-lime, lime green, or bitter lime.
Light Green
Yellow-green is an exciting and vibrant shade that evokes feelings of joy and cheeriness. For a refreshing and cheery palette, combine yellow-green with lemon yellow and lime green.
Green
Green, the colour of life, renewal, nature, and energy, is associated with meanings of growth, harmony, freshness, safety, fertility, and environment. Green is also traditionally associated with money, finances, banking, ambition, greed, jealousy, and wall street.
Teal
Teal combines the calming properties of blue with the renewal qualities of green. It is a revitalizing and rejuvenating colour that also represents open communication and clarity of thought. For Tibetan monks, teal is symbolic of the infinity of the sea and sky, while it is the colour of truth and faith for Egyptians.
Cyan
Colour Turquoise/Cyan, Cyan is also known as Aqua, are created out of a combination of the colours blue and green, and their psychological influences are a mix of the two.
Light Blue
Blue can be strong and steadfast or light and friendly. Blue is used to symbolize piety and sincerity in heraldry. The color blue in many cultures is significant in religious beliefs, brings peace, or is believed to keep the bad spirits away. In Iran, blue is the color of mourning while in the West the something blue bridal tradition represents love.
Blue
Blue represents both the sky and the sea and is associated with open spaces, freedom, intuition, imagination, expansiveness, inspiration, and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, heaven, and intelligence.
Indigo
The colour indigo is the colour of intuition and perception and is helpful in opening the third eye. The colour meaning of indigo reflects great devotion, wisdom and justice along with fairness and impartiality.
Purple
Purple combines the calm stability of blue and the fierce energy of red. The color purple is often associated with royalty, nobility, luxury, power, and ambition. Purple also represents meanings of wealth, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and magic.
Deep Purple
The colour purple has a variety of effects on the mind and body, including uplifting spirits, calming the mind and nerves, enhancing the sacred, creating feelings of spirituality, increasing nurturing tendencies and sensitivity, and encouraging imagination and creativity.
Brown
Brown, the color of earth, wood, stone, wholesomeness, reliability, elegance, security, healing, home, grounding, foundations, stability, warmth, and honesty, is a natural, neutral color that is typically associated with the seasons of fall and winter.
Blue Gray
The grey colour affects the mind and body by causing unsettling feelings. Light greys are feminine in nature, while dark greys are masculine in nature.
Gray
Gray is a cool, neutral, and balanced colour. The colour grey is an emotionless, moody colour that is typically associated with meanings of dull, dirty, and dingy, as well as formal, conservative, and sophisticated.
Find the perfect color tools and resources for any project.
From color palettes to everything you could ever want to learn about color.
From color palettes to everything you could ever want to learn about color.
What I really like about MyColor.Space is its simplicity, and it’s clean UI. The colour palette generation tool allows you to choose a single colour from which the web app will spit out a variety of gradients and hex codes based on that colour. Furthermore, the web app also has some great gradient generation tools.
This list wouldn’t be complete without mentioning Pantone, especially since they’re essentially the leading experts on colour. It turns out that they have a pretty cool app for putting palettes together. With the app, you can discover a variety of colour harmonies, values, and cross-references while spitting them out into RGB, CMYK, and HEX.
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